New York hair update: high-maintenance blonde.

New York hair update: high-maintenance blonde.



I moved to New York in 2016 to join 72andSunny. I’m currently Executive Creative Director, leading the creative department and overseeing clients such as Smirnoff, Trojan, Spotify, Halo Top, Marcus, Facebook, and Seventh Generation. Prior to becoming ECD, I was Group CD on Cheerios, Yoplait, and Nature Valley.

I love it here, I love my team, and we definitely have the most incredible office space in the entire world. You should come see.

Before this, I was at Wieden + Kennedy in Portland, Oregon for five amazing years. I was co-CD on the Secret account when I left, and prior to that I co-led Chrysler and Dodge, and Herbal Essences. And I was a writer on Old Spice for a minute as well.

Before W+K, I was at Publicis Mojo Sydney for four years on Boag’s and Hahn beers, plus Toyota, Nestle, PayPal, Coke, Virgin Active and Qantas, and a number of smaller brands as well. My friends and I launched a side-project called SmileMakers, and I somehow became knowledgeable about women’s pleasure.

Prior to Mojo I spent two years at Saatchi & Saatchi Sydney where I was Creative Group Head on Foxtel, Australia’s cable TV provider. I also co-led some Procter & Gamble brands including Olay and Head & Shoulders, and General Mills brands Old El Paso and Patak’s.

Prior to Saatchis I spent six years at Clemenger BBDO in Sydney and Brisbane, working on tons of CPG accounts such as Masterfoods, Frito Lay, PepsiCo, SunRice, Uncle Tobys, as well as Visa Card, Mitsubishi, and Suncorp Bank and government accounts such as Queensland Rail and Ergon Energy. 

Before that I was at McCann-Erickson Brisbane for two years. It was my first advertising job. I wrote about tract homes, and answered the phone.

Before that I was at Queensland University of Technology doing a B.Business Communications majoring in Advertising. For money, I worked at Sunglass Hut, on the drive-thru at KFC, and at Video 2000, when 2000 was way in the future.

Before that I was a child in Adelaide, South Australia.

Before that, I can't remember.


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