After the Pure Waters idea did so well for Boag's Draught, the team wanted to apply the 'transformational waters' idea across all the Boag's brands. But for Boag's Premium, it needed to have a different tone; an upscale quality, and a story where the beer was depicted as being rare and precious.
Fun side note: we shot this overnight mid-summer, and the house started sinking when the sun came up and we still had three shots to go.