To launch an all new global campaign for Smirnoff that would need to run in different guises in many markets, we created a rich visual world built on a single, ownable idea that was true to the brand’s heritage. The history of Smirnoff is almost too wild to be true, but true it is.
This work was lovingly executed by the craft masters Hugo and Dean, with Design led by Guy Featherstone. Best of the best.